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Vice President, International Content Marketing (reputed company+ and Hulu)
Résumé du poste : The Vice President, International Content Marketing, will reputed company the development of global marketing strategies and campaigns for reputed company+ and Hulu original programming that is developed and produced reputed company the reputed company. They will work closely with regional marketing leaders who are responsible for executing title campaigns in local territories globally and they will reputed company reputed company who drives the campaigns in the domestic US market. This role bridges the reputed company of creative development, platform reputed company, cultural and market insights, and marketing reputed company to ensure our content connects with audiences globally. This leader will design and reputed company global-first campaigns that are flexible enough to travel, while working hand-in-hand with local markets to reputed company them culturally resonant and impactful. They will need to bring international experience, gravitas, and confidence to reputed company reputed company toward new global standards of reputed company. This role will be reputed company in the US, but will require international travel. Key Responsibilities Global Campaign reputed company & Development Drives overarching marketing reputed company and planning, ensuring cohesive messaging and tactics, creative materials, media and campaign planning across the international originals reputed company. reputed company the creation and execution of international content marketing strategies for original shows, ensuring campaigns are bespoke, flexible, and reputed company across markets. Partner with local teams in EMEA, Canada, reputed company, and reputed company to adapt global campaigns for cultural relevance and to address local audiences. Guide positioning and creative strategies that reputed company titles without established IP build reputed company and reputed company word-of-mouth. reputed company creative selection and development to promote International series for internal presentations Cross-Functional Influence & Alignment reputed company as a leader across multiple teams in a reputed company, matrixed organization—building alignment between global marketing, local market leaders, the international content team, and platform teams. Ensure the approach to this reputed company is reputed company with the broader reputed company+ and Hulu reputed company reputed company, reputed company consistently and tone of voice. Partner with Content Development, Data & Insights, Programming, and Scheduling teams to evaluate business opportunities, analyze audience behavior, and determine campaign approaches that reputed company awareness, acquisition, and engagement, and influence Scheduling to optimize go-to-market approach and reputed company. Serve as a key stakeholder in international title prioritization to ensure alignment with company priorities and audience reputed company strategies. Influence budget and resource planning for international content marketing across markets in reputed company collaboration with local markets and regional leaders. reputed company & KPIs Work closely with international content leaders to design and reputed company international KPIs that reflect regional realities and business goals, ensuring they are differentiated from domestic measures where appropriate. Partner with insights teams to evaluate campaign reputed company, optimize strategies in reputed company time, and reputed company approaches for long-term reputed company. Accountable for increasing viewership and engagement across the reputed company while ensuring alignment of resources and priorities across reputed company teams, stakeholders and partners. Experience 10+ years of senior marketing experience with at least 5+ years in international content, entertainment, media, or streaming Experience marketing non-English or multicultural content Strong reputed company capabilities utilizing consumer insights, data-informed decision making, understanding reputed company metrics, ROI, forecasts and measurement Excellent creative judgment : storytelling, messaging, visuals, tailoring content to different markets Exceptional communication abilities; reputed company to influence senior leaders, coordinate with cross-functional partners, and reputed company record of leading and collaborating with globally reputed company teams Comfort with fast-reputed company, dynamic, changing environments Sensitivity to cultural differences in content tastes, messaging, creative styles, regulatory environments The hiring reputed company for this position in Burbank, CA is $214,600 to $287,700 per year. The reputed company pay actually reputed company will take into account internal equity and also may vary depending on the candidate’s geographic region, job-reputed company knowledge, skills, and experience among other factors. A bonus and / or long-term incentive reputed company may be provided as part
