National Geographic is seeking a Senior Manager, Social Media to lead overall strategy and day-to-day execution across a world-class portfolio of social accounts reaching over 800M followers. This role will set the direction for the @NatGeo brand and vertical social accounts spanning Animals, Travel, Science, and more - driving audience growth through top-tier short-form content, community management, and platform innovation. Notably, this strategist will lead the execution of our Kids & Family social strategy, with a keen eye on growing our @NatGeoFamily handles.<br><br>Additionally, the Senior Manager will own the development and execution for key National Geographic brand priorities like our Earth Month campaign and integrated social media marketing with other Nat Geo-branded lines of business.<br><br><strong>What You Bring<br><br></strong><ul><li>Proven experience leading social strategy for large-scale media brands in entertainment, editorial and beyond</li><li>Deep expertise across platforms including Instagram, TikTok, YouTube, Facebook, X, LinkedIn and Reddit</li><li>Strong understanding of the creator economy and platform ecosystems</li><li>Ability to translate insights into actionable, scalable strategies</li><li>Exceptional creative judgment and a sharp eye for platform-native storytelling</li><li>Track record of leading fast-paced campaigns and cross-functional initiatives<br><br></li></ul><strong>Responsibilities<br><br></strong>Platform & Content Strategy<br><br><ul><li>Define and execute social strategy across accounts and platforms, with a focus on tactics that drive sustained and scalable audience growth and engagement across the portfolio</li><li>Oversee always-on content development across brand and vertical accounts, ensuring consistency, quality, and performance of short-form video</li><li>Identify platform opportunities and emerging trends to evolve Nat Geo’s social presence<br><br></li></ul>Account Leadership & Operations<br><br><ul><li>Own day-to-day oversight of the @NatGeo flagship brand account and key vertical handles: Animals, Travel, History, Science and Family</li><li>Lead high-velocity content production and campaign execution from concept through deployment</li><li>Develop social strategy and execution for Kids & Family, collaborating across the content organization to support key priorities that drive growth on our @NatGeoFamily accounts</li><li>Develop content and distribution approaches tailored to younger audiences and family viewing</li><li>Oversee agency partners who execute daily publishing, community management, and performance tracking<br><br></li></ul>Brand Partnerships & Campaigns<br><br><ul><li>Serve as the primary social lead for Nat Geo’s Brand and Franchise team, driving social campaign execution for key brand priorities like Earth Month</li><li>Translate marketing priorities into compelling, platform-native social activations</li><li> Act as the main social media team liaison to social/digital teams at National Geographic Society<br><br></li></ul>Cross-Functional Collaboration<br><br><ul><li>Partner closely with TV, editorial, marketing, creator, and synergy teams to deliver cohesive campaigns</li><li>Build and manage relationships across a complex set of internal and external stakeholders</li><li>Align multiple content pipelines into a unified social strategy<br><br></li></ul><strong>Basic Qualifications<br><br></strong><ul><li>7+ years’ experience in social media strategy and marketing, preferably managing large-scale brand or media portfolios</li><li>Demonstrated expertise across major social platforms (Instagram, TikTok, YouTube, Facebook, X, LinkedIn, Reddit) with a strong understanding of platform ecosystems and trends</li><li>Proven track record developing and executing data-driven social strategies that drive audience growth, engagement, and brand impact</li><li>Experience leading always-on content development and high-volume publishing workflows, with a focus on short-form video and platform-native storytelling</li><li>Experience overseeing social accounts at scale, including flagship brand channels and/or multiple vertical or audience-specific handles</li><li>Strong campaign leadership experience, translating marketing priorities into integrated, platform-native social activations</li><li> Demonstrated ability to lead cross-functional initiatives, partnering with editorial, marketing, creative, and external stakeholders</li><li> Experience managing external partners or agencies, including oversight of publishing, community management, and performance reporting</li><li>Deep understanding of content production workflows, with the ability to optimize and evolve processes for speed, scale, and quality</li><li>Proficiency with social media management, analytics, and reporting tools, with the ability to translate insights into actionable strategies</li><li>Strong written and verbal communication skills, including the ability to present strategies and performance insights to stakeholders</li><li> Highly organized with the ability to manage multiple priorities, operate in fast-paced environments, and meet deadlines<br><br></li></ul><strong>Preferred Qualifications<br><br></strong><ul><li>Experience managing large-scale social or marketing budgets</li><li>On-set or field production experience, with the ability to translate captured content into high-performing, platform-native social storytelling</li><li>Experience working within global or multi-brand organizations, managing complex stakeholder environments and distributed teams</li><li> Familiarity with youth, family, or multi-generational audience strategies, including content tailored for younger and emerging audiences</li><li>Experience launching or scaling social handles or new content verticals, driving audience growth from early-stage to maturity</li><li>Strong understanding of the creator economy, including partnerships<br><br></li></ul><strong>Required Education<br><br></strong><ul><li>Bachelor’s degree or equivalent work experience<br><br></li></ul>The hiring range for this position in Washington, D.C. is $112,700 to $154,800 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.