Senior Manager, Digital Media Advertising Operations

About the position

Verizon is looking for a Digital Media Ad Operations Senior Manager to join our Digital Media Adtech team within the Chief Marketing Organization (CMO). Reporting to the Associate Director of Adtech, you will serve as the owner of our site tag and CAPI strategy and implementation. You have deep knowledge of the evolution of the tracking landscape regarding, for example, 3rd party cookie deprecation and server-side tech. You also understand Legal and Privacy involvement in the landscape. You are a technical thinker, who can also grasp the bigger picture and understand the implications of the day-to-day technical nuances. You challenge conventional industry standards and ensure a bespoke strategy is carried out for Verizon. You are tasked with kicking off new integrations, and also enhancing existing ones, ensuring our site tagging and CAPI infrastructure is optimized for Verizon needs.

Responsibilities

  • Lead Site Tagging and CAPI Strategy & Execution: Oversee end-to-end implementation of website pixels/tags, including requirement gathering, resourcing, troubleshooting, and QA.
  • Drive Legal Compliance: Partner closely with Verizon Privacy and Legal to ensure implementation complies with Verizon governance standards.
  • Collaborate with tech teams: Work with technical data teams to set up integrations, ensuring execution abides by Verizon and partner requirements.
  • Collaborate with Verizon Sourcing: Work closely with the Sourcing team to ensure negotiated contract terms cover specific use cases and respective terms.
  • Partner with Media Leaders: Provide technical guidance to digital media leads to ensure site tagging and CAPI set up aligns with campaign KPIs, leadership expectations, and overarching business goals.

Requirements

  • Bachelor's degree or four or more years of work experience.
  • Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
  • Hands-on experience with Tag Management Systems (e.g. Tealium, Adobe, Google Tag Managers) to deploy media tracking via tagging and Online CAPI.
  • Hands-on experience with data onboarding platforms (e.g. LiveRamp, Epsilon) to implement Offline CAPI integrations across digital media platforms.
  • Technical understanding of hashing, PII protection, and data sharing methods (e.g. SFTP, API).
  • Familiarity with Legal and Privacy regulations and their impact on data sharing.
  • Familiarity with contract negotiations regarding scopes of works, data processing terms, etc.

Nice-to-haves

  • Experience performing queries in data warehouses (e.g. BigQuery)
  • Hands-on experience with media buying platforms across Display, Video, Social, Search (e.g. The Trade Desk, DV360, Google Ads, TikTok, Meta, etc.)
  • Hands-on experience with ad servers (e.g. CM360, Innovid)
  • Familiarity with Legal and Privacy regulations and their impact on data sharing within the telecom industry specifically.
  • Fluency in project management systems (e.g. Workfront, Asana, Jira).

Benefits

  • medical
  • dental
  • vision
  • short and long term disability
  • basic life insurance
  • supplemental life insurance
  • AD&D insurance
  • identity theft protection
  • pet insurance
  • group home & auto insurance
  • matched 401(k) savings plan
  • up to 8 company paid holidays per year
  • up to 6 personal days per year
  • paid parental leave
  • adoption assistance
  • tuition assistance
  • premium pay such as overtime, shift differential, holiday pay, allowances
  • up to 15 days of vacation per year
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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

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When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

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With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

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Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

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Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

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Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

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