Product Marketing Specialist – Switchboards

Job Description:

  • Drive the growth and market success of low-voltage switchboards in the U.S.
  • Translate customer insights into product strategy, positioning, launches, and sales enablement
  • Partner with Product Management, Sales, Engineering, Manufacturing, Pricing, and Marketing
  • Develop and execute the U.S. product marketing and growth strategy for low-voltage switchboards
  • Align global strategy, business objectives, customer needs, and market opportunities to drive order growth, market share, and customer experience
  • Serve as the commercial interface across customers and cross-functional teams
  • Translate voice-of-customer and field insights into prioritized product requirements, roadmaps, and initiatives
  • Lead annual marketing, business planning, and go-to-market execution for new products, enhancements, and lifecycle changes
  • Develop positioning, messaging, launch readiness, communications, training, documentation, digital tools, and performance improvement plans
  • Equip Sales teams with product and application expertise, technical and commercial training, tools, materials, guidance, and ongoing support
  • Report to the Product Marketing Manager

Requirements:

  • Bachelor’s degree in Electrical Engineering, Marketing, Business, or a related field
  • Minimum of 8 years of experience in electrical products, product management, product marketing, engineering, or sales
  • Understanding of the US construction and industrial electrical market, including switchboards, engineered power-distribution solutions, electrical distributors, contractors, consultants, and end users
  • Ability to translate complex technical capabilities into clear customer value propositions, commercial messaging, training, and sales tools
  • Strong analytical and business-case development skills
  • Ability to use market, financial, operational, and customer data to recommend priorities and actions
  • Demonstrated ability to influence and coordinate cross-functional teams, including Product Management, Sales, engineering, manufacturing, supply chain, pricing, communications, and digital-tool teams
  • Ability to travel up to 30%
  • Candidates must already have work authorization that would permit them to work for ABB in the US
  • Experience with SAP, Salesforce, Power BI, product configurators, and product lifecycle or roadmap-management tools is preferred

Benefits:

  • Choice between two medical plan options: a PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan
  • Choice between two dental plan options: Core and Core Plus
  • Vision benefit
  • Company paid life insurance (2X base pay)
  • Company paid AD&D (1X base pay)
  • Voluntary life and AD&D – 100% employee paid up to maximums
  • Short Term Disability – up to 26 weeks – Company paid
  • Long Term Disability – 60% of pay – Company paid; ability to “buy-up” to 66 2/3% of pay
  • Supplemental benefits – 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance)
  • Paid Parental Leave
  • Employee Assistance Program
  • Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption
  • Employee discount program
  • 401k Savings Plan with Company Contributions
  • Employee Stock Acquisition Plan (ESAP)
  • 11 paid holidays
  • Vacation under a permissive time away policy for salaried exempt positions
  • Remote work model
  • Short-term incentive plan/annual bonus
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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...

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