Head of Digital

<strong>The Opportunity<br><br></strong>Nood is a high-growth beauty-tech brand with a flagship IPL device business and an expanding roadmap of devices and skincare. We sell primarily DTC, with growing presence on Amazon, Target.com, TikTok Shop, and Walmart.com.<br><br>As a leader in light-based technology for hair removal and anti-aging, Nood is expanding its line of devices and skincare with new innovative technology.<br><br>We're hiring a Head of Digital to own the DTC growth engine: revenue, contribution margin, and the strategic levers that drive both. This is the most cross-functional role on the marketing team. You'll set direction across paid acquisition, conversion, performance creative, and lifecycle - identifying where the leverage is and making sure the right outcomes get delivered.<br><br>You'll manage a performance creative specialist, a paid media contractor, and key agency relationships (CRM, web/dev). Day-to-day ad execution lives with the contractor. Your job is to build the operating system that makes growth repeatable and own the results.<br><br><strong>What You'll Own<br><br></strong><ul><li>DTC P&L. Revenue, contribution margin, and the growth levers behind both. You're accountable for the number</li><li>Paid Acquisition Strategy. Channel strategy and budget allocation across Meta, Google, and an expansion roadmap (TikTok, YouTube, Pinterest, Snap). You set direction and hold the contractor to outcomes</li><li>Performance Creative. Lead the performance creative function. Drive creative testing velocity, angle development, and iteration discipline tied to acquisition performance</li><li>Growth Experimentation. Build the testing system: hypothesis, test, readout, decision, playbook. Prioritize the highest-leverage tests across offers, funnel, and channels. Maintain a rolling test roadmap with clear ownership and learning goals</li><li>CRO. Own the conversion roadmap across Shopify - landing pages, PDPs, bundles, cart/checkout, upsells - coordinating with web/dev resources. Use TripleWhale + Shopify analytics for clean pre/post measurement</li><li>Lifecycle & Retention. Own the CRM agency relationship and direct retention outcomes across email + SMS. Tie everything to cohort behavior and LTV and build a monthly lifecycle review tied to new customer revenue, repeat rate and attach rate</li><li>Growth Operating Cadence. Weekly scorecards, monthly forecasts, quarterly strategy reviews. Clean KPI definitions, standardized reporting, decision logs, and cross-functional accountability<br><br></li></ul><strong>What This Role Is About<br><br></strong>This role is responsible for orchestrating all initiatives across the entire growth surface - acquisition, conversion, retention - and prioritizing those that drive the highest impact. You can diagnose whether the problem is creative fatigue, a broken funnel, an offer that isn't landing, or a lifecycle gap - and then make sure it gets fixed.<br><br>You'll have leverage: a paid media contractor, a CRM agency, a web dev agency, a performance creative resource, and an evolving set of internal AI tools. Some weeks you're building the forecast. Other weeks you're in the data diagnosing why CPA spiked. The constant is that you own the result and you're resourceful about how you get there.<br><br><strong>Who You Are<br><br></strong><ul><li>You think strategically and operate with rigor: frameworks matter, but so does getting things done</li><li>You're deeply analytical: you translate messy data into decisions, priorities, and clear action</li><li>You run a tight operating cadence: weekly rhythms, clear accountability, repeatable processes</li><li>You partner well with creative teams: You can push for velocity without sacrificing brand standards</li><li>You communicate at an executive level: concise, structured, solutions-forward</li><li>You're excited about AI and automation: as force multipliers not just as concepts, but in practice</li><li>You thrive in lean environments: where ownership isn't a buzzword it's the job. <br><br></li></ul><strong>Requirements<br><br></strong><strong>Qualifications<br><br></strong><ul><li>7-10+ years in growth, digital strategy, or performance marketing with P&L accountability in ecommerce or consumer</li><li>Consulting background preferred with transition into growth or digital leadership at a DTC/consumer brand</li><li>Deep working knowledge of Meta + Google with a track record of scaling profitably</li><li>Strong command of CRO, offer architecture, lifecycle/CRM strategy, and experimentation design</li><li>Experience managing direct reports, contractors, and agencies with clear expectations and measurable output<br><br></li></ul>Nice to have: beauty/skincare/wellness/devices experience, familiarity with Shopify + Triple Whale, marketplace dynamics (Amazon, Target.com, Walmart.com, TikTok Shop), and experience scaling creator/whitelisting acquisition.<br><br><strong>Benefits<br><br></strong><strong>Compensation & Benefits<br><br></strong><ul><li>Competitive base salary commensurate with experience and scope</li><li>Performance-based incentives tied to growth + efficiency outcomes</li><li>Potential equity consideration depending on level and ownership</li><li>Comprehensive health/vision/dental benefits; Unlimited PTO; hybrid flexibility</li><li>Preference for candidates based in or able to travel regularly to New York City or Austin, TX for working sessions<br><br></li></ul>We care more about judgment, ownership, and impact than perfect resumes. If you're excited to build a real growth engine-across channels, funnel, and lifecycle-we'd love to meet you.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...

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