Get Hired Faster With COMPANY_NAME!
Don't you ever think you landed here by any accident, You are here because you are searching for something bigger. You know what?
- A better Job
- A better Future
- A better Knowledge
- A better Paycheck
- A greater Path to walk on.
And COMPANY_NAME is here to give you exactly what you've been missing for so long. The reality is that most job seekers chase job postings, but successful job seekers attract job offers by chasing the accurate information. Therefore, that's the shift COMPANY_NAME is going to help you make. Here are the top 10 ideas to up-skill yourself, so lean in to begin:
1: COMPANY_NAME Smart Tools and Direct Employer Connections Help Speed Up Your Hiring Process
COMPANY_NAME is a career-changing advantage that most seekers never get access to. Imagine...
- Instead of applying for job after job and still not getting any callbacks, you suddenly bump into a tool that can do the heavy lifting for you.
- Instead of wondering, "What do employers actually want?", you are getting insights straight from the employer's desk.
- Instead of hoping your resume gets noticed, it’s kept on the table of decision-makers who are hiring right now.
That's the difference COMPANY_NAME makes. Our tools will let you reach employers directly, which automatically speeds up your hiring process.
2: With Better Matches, Real-time Job Alerts, and Direct Employer Responses, COMPANY_NAME Helps Many Candidates Secure Interviews and Job Offers Within 15 to 30 Days!
How does COMPANY_NAME make this possible?
On COMPANY_NAME, you get notified for roles aligned with your profile right from the start. When an employer posts a role that matches your qualifications and skills, you’ll know first. When you apply early, your chances of getting noticed and shortlisted increase by 20%.
COMPANY_NAME also offers direct employer responses—no more waiting for weeks. Here you engage with hiring managers who are actively looking for candidates.
When all these features combine in one place, you move from your first match to your first interview within days. And ultimately, from application to offer—all within 15 to 30 days!
3: The Type of Resume You Need to Get Priority Placement
With COMPANY_NAME, you don’t just need a resume—you need a strategy. A system that pushes your name to the right tables. We’ll show you exactly how the most successful candidates take initiative and get noticed.
4: Browse Full-Time, Part-Time, and Freelancing Roles With COMPANY_NAME
The job market isn’t one-size-fits-all—and your career shouldn’t be either. COMPANY_NAME gives you access to a wide range of opportunities including full-time, part-time, and freelancing roles all in one place.
5: COMPANY_NAME Helps You Grow Your Career
COMPANY_NAME provides insights, tools, and role-matching that help you find the right direction, the right skills, and the opportunities aligned with your ambition.
6: The Easiest Way To Find A Job
COMPANY_NAME cuts the noise, the endless scrolling, and the confusion. With accurate matches, direct employer connection, and real-time updates, you get a clear and simple path from application to interview.
7: Find Roles That Offer Growth, Culture & Benefits
COMPANY_NAME helps you find roles where you grow, feel supported, and thrive—not just survive. With us, you discover opportunities that elevate your professional life.
8: Get Support With Resume, Interviews & Career Planning
COMPANY_NAME provides expert guidance on resumes, interviews, and planning so employers instantly recognize your strengths and value.
9: Your Future Starts Today
COMPANY_NAME gives you everything you need—tools, guidance, and opportunities—to step forward confidently and begin a new chapter where your potential is seen and supported.
10: Get Hired Within 15 to 30 Days With COMPANY_NAME
COMPANY_NAME follows a smart, strategic, and proven approach that gets your profile noticed faster and moves you toward interviews and offers within 15 to 30 days.
Director of Influencer Marketing (Remote in Austin Texas)
Location: Remote in Austin Texas, USA. This is a remote position, but candidates must be based in the Austin metropolitan area or near by to support regular in-person collaboration with colleagues and partners. PetLab Co. does not currently maintain an office in Austin.
Department: Marketing
Employment Type: Full-Time
Reports to: VP of Marketing
PetLab Co. is one of the world's fastest-growing pet wellness brands, serving over 5 million pet parents globally through our market-leading range of pet supplements. We combine world-class performance marketing, creative excellence and product innovation to build one of the largest DTC pet brands in the world.
As consumer behaviour evolves, creators have become one of the biggest drivers of trust, discovery and performance. Whether through TikTok Shop, Meta Partnership Ads, influencer marketing or organic social, creator-led content now sits at the heart of our growth strategy.
We're looking for an exceptional Head of Influencer Marketing to build the strongest creator network in the industry.
The OpportunityThis isn't a traditional influencer marketing role.
We're not looking for someone whose primary focus is managing campaigns, sending products or negotiating rates.
We're looking for someone who lives and breathes creator culture.
Someone who instinctively knows:
- Which creators are about to become the next big thing.
- Which personalities genuinely influence different communities.
- Which creators consumers actually trust.
- Which TikTok Shop affiliates are scaling fastest.
- Which emerging voices we should partner with before our competitors do.
Our Creative Strategy team already develops high-performing advertising concepts.
Your job is to identify the perfect creator to bring those ideas to life.
You'll become PetLab's expert on the US creator ecosystem, helping us build long-term relationships with influencers, TikTok Shop creators, affiliates and subject matter experts that power both organic growth and performance marketing.
Working closely with our Creative Strategy, Paid Media, Production and TikTok Shop teams, you'll help transform proven creative concepts into creator-led campaigns that scale across Meta, TikTok, YouTube and future platforms.
What You'll OwnCreator IntelligenceBecome PetLab's expert on the US creator landscape.
You'll continuously identify emerging creators, social trends, communities and cultural movements before they become mainstream.
You'll develop an unrivalled understanding of creators across different customer avatars, e.g.
- First-time puppy owners
- Millennial dog owners
- Senior dog owners
- Health-conscious pet parents
- Breed-specific communities
- Regional communities
- Lifestyle niches
- And so on
You'll know who consumers genuinely trust—not simply who has the biggest following.
Creator StrategyOur Creative Strategy team develops winning concepts.
Your responsibility is identifying the best messenger to deliver them.
You'll work closely with our creative team to answer questions like:
- Which creator should deliver this script?
- Which personality would make this concept feel authentic?
- Which creator is most trusted by this audience?
- Which creator could turn this into a scalable paid advertising asset?
You'll become the bridge between our creative strategy and the creators who can execute it best.
Creator PartnershipsBuild and develop long-term relationships across PetLab's entire creator ecosystem.
This includes:
- Traditional Influencers
- TikTok Shop Affiliates
- Meta Partnership Ad creators
- Spark Ad creators
- Veterinarians
- Trainers
- Groomers
- Subject Matter Experts
- Brand Ambassadors
- Emerging creators
This could also include macro creators and celebrities - but the key is that you’ll know who are the right one to partner with.
You'll proactively identify creators before competitors, negotiate partnerships, develop long-term relationships and build a creator network that becomes a genuine competitive advantage for PetLab.
TikTok Shop Creator ProgrammeTikTok Shop is one of PetLab's fastest-growing acquisition channels, and you'll play a key role in helping us continue scaling it.
Working alongside our TikTok Shop team, you'll:
- Recruit high-potential TikTok Shop affiliates.
- Develop relationships with our highest-performing creators.
- Identify rising creators capable of generating meaningful GMV.
- Share learnings across influencer marketing and TikTok Shop.
- Manage and grow our Tiktok Shop creator community.
- Help creators transition between affiliate, organic and paid partnership opportunities.
- Build a creator ecosystem that contributes across TikTok Shop, Meta Partnership Ads, organic social and future channels.
You'll become a trusted partner to creators.
You'll:
- Manage creator onboarding.
- Coordinate product launches.
- Deliver clear creative direction.
- Provide feedback to improve content quality.
- Build long-term creator relationships.
- Ensure creators have an exceptional experience working with PetLab.
Within your first 12 months you'll have:
- Built one of the strongest creator networks in the pet industry.
- Established PetLab as the partner of choice for creators.
- Consistently identified emerging creators before competitors.
- Significantly increased the quality of creator-led advertising across Meta and TikTok.
- Built a thriving TikTok Shop creator community driving meaningful GMV.
- Increased collaboration between influencer marketing and TikTok Shop.
- Developed long-term relationships with creators across multiple customer communities.
- Helped make creator partnerships one of PetLab's biggest competitive advantages.
You're someone who has an exceptional instinct for identifying the right creators to work with.
Whether they're an established influencer, a fast-rising TikTok Shop affiliate, or an emerging voice that nobody else has spotted yet, you know how to identify creators who can authentically represent a brand and drive commercial results.
You have a clear methodology for evaluating creators—not just by follower count or engagement, but by factors such as audience trust, content quality, storytelling ability, authenticity, community fit and their potential to become long-term partners.
You genuinely enjoy internet culture, creator content and social media, and stay on top of the personalities, communities and trends shaping consumer behaviour.
You understand that the best creator isn't always the biggest creator. You know how to match the right creator with the right audience, platform and creative concept to maximise performance.
Above all, you're commercially minded, highly organised, and passionate about building long-term creator relationships that deliver measurable business impact.
Requirements
Essential
- 5+ years' experience in influencer marketing, creator partnerships, talent management or creator strategy.
- Strong understanding of the US creator ecosystem across TikTok, Instagram and YouTube.
- Experience identifying, recruiting and developing high-performing creators.
- Experience working with TikTok Shop creators and affiliate programmes.
- Strong understanding of Meta Partnership Ads, Spark Ads and creator licensing.
- Excellent relationship-building and negotiation skills.
- Experience working closely with creative and paid media teams.
- Strong project management skills and ability to manage multiple creator relationships simultaneously.
- Highly organised with exceptional communication skills.
- Experience within high-growth DTC or consumer brands.
- Experience in pet, health, wellness or nutrition categories.
- Existing network of US creators, agencies and talent managers.
- Experience building creator communities or ambassador programmes.
- Experience using creator management platforms and AI tools to improve workflows.
You'll help shape the future of creator-led marketing at one of the world's fastest-growing consumer brands.
You'll have the opportunity to build an industry-leading creator ecosystem spanning traditional influencers, TikTok Shop, affiliate creators, experts and brand ambassadors—working alongside world-class teams in Creative Strategy, Paid Media and Growth. If you're passionate about creators, obsessed with internet culture, and excited by the challenge of finding the perfect creator for every idea, we'd love to hear from you.
Benefits
- 20 days PTO excluding bank holidays
- Company Bonus
- Medical, Vision and Dental Insurance
- Generous Learning and development budget
- Short-Term and Long-Term Disability Insurance
- Life Insurance
- 401K
- Work Remote
- Monthly Uber coffee/bagel and lunch
- Monthly Internet Stipend
Petlab Co is an equal opportunity employer that is committed to diversity and inclusion. We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability. We believe that diversity is at the heart of innovation and we welcome passionate candidates from all backgrounds. Come join the family and see for yourself!
