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Digital Marketing Guru (REMOTE SOUTH AFRICA)

October 31, 2026

Digital Marketing Guru

Our client is a mission-driven mental health company dedicated to providing innovative therapeutic solutions and closing the gap in mental health services. They believe in empowering individuals on their wellness journeys, and their commitment to their audience is at the heart of everything they do, driving them to deliver impactful and accessible mental health solutions.

We are seeking a passionate, mission-focused, and results-driven Digital Marketing Guru to build and lead our client's growth engine. This is a critical role for a "jack-of-all-trades" digital marketer who can seamlessly blend strategic vision with hands-on execution. You will not be inheriting a large team or a pre-built playbook; you will be the architect and the builder, responsible for creating the marketing structure and running the campaigns yourself. You will be instrumental in driving the brand's reach, fostering key partnerships, and ultimately contributing to revenue and sales goals. This is a remote, offshore position offering a unique opportunity to make a significant impact on a vital mission.

Key Responsibilities

Marketing Strategy & Leadership:
- Develop and execute a comprehensive marketing strategy aligned with the company's mission and business objectives, focusing on B2B partnerships, lead generation, and revenue growth.
- Act as both a strategist and an executor, capable of defining high-level plans while also diving into the details of campaign implementation.
- Drive revenue and sales focus across all marketing initiatives, ensuring clear ROI.
Audience Understanding & Engagement:
- Deeply understand the needs, behaviors, and sensitivities of the target audience within the mental health space.
- Develop messaging and campaigns that resonate authentically and build trust.
Digital Marketing & Growth:
- Personally manage and optimize digital advertising campaigns, particularly Google Ads, to drive qualified leads and conversions.
- Manage and leverage CRM and marketing automation platforms to streamline lead nurturing, customer journeys, and reporting.
- Identify and cultivate strategic partnerships to expand reach and referral networks.
SEO Oversight & Collaboration:
- Supervise the external SEO agency, providing strategic direction, feedback on their performance, and ensuring their efforts align with the overall vision and ROI goals.
- Collaborate closely with the agency to optimize organic search performance and content strategy.
Brand & Content Development:
- Ensure consistent brand messaging and visual identity across all marketing channels.
- Contribute to content strategy, ensuring it is informative, empathetic, and engaging for the audience.
Performance Monitoring & Reporting:
- Track, analyze, and report on key marketing KPIs, providing actionable insights to optimize campaigns and inform business decisions.

Who You Are

A Player-Coach: You are a marketing leader who loves to be in the trenches. You're as comfortable building a strategic roadmap as you are launching a Google Ads campaign yourself.
A "Jack-of-all-Trades": You have a broad skill set across digital marketing and are excited by the challenge of wearing many hats in a small, growing company.
An Owner, Not a Delegator: You are a self-starter who thrives on autonomy and takes full ownership of results, from start to finish.
Mission-Driven: You have a genuine passion for mental health and are motivated by the opportunity to make a real-world impact.

Required Qualifications

5+ years of hands-on digital marketing experience, with a proven track record of driving growth.
Experience in a startup, small company, or an environment where you were responsible for both strategy and execution is highly preferred.
Experience in B2B marketing and partnership development.
Deep, hands-on proficiency in Google Ads and other paid digital advertising platforms.
Strong experience with CRM and marketing automation platforms.
Familiarity with SEO best practices and experience supervising external agencies.
Excellent analytical skills with the ability to interpret data and drive actionable insights.
Exceptional communication and interpersonal skills.

Preferred Qualifications

Experience marketing services within the healthcare or wellness industry.
Familiarity with various digital marketing channels beyond paid ads (e.g., social media, content marketing, email marketing).

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...