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Digital Marketing Email Strategist
United States
This position is not eligible for employer sponsorship. Applicants must be legally authorized to work and must not require employer sponsorship.
Location:
20 E Thomas Rd, Phoenix, Arizona 85012 United States of America
This position is not eligible for employer sponsorship.
To ensure a fair and consistent evaluation process, candidates are expected to complete all interviews and assessments independently and without the use of artificial intelligence tools (including AI-generated responses, prompts, or real-time assistance). Use of AI throughout the application and recruiting process may result in removal from consideration. Our goal is to get to know your authentic experiences, communication style, and problem-solving approach.
U-Haul is seeking a Digital Marketing Email Strategist to lead the strategy and execution of customer engagement through email. This role owns the email channel end to end: strategy, segmentation, automation, and performance. You'll build lifecycle campaigns that drive acquisition, conversion, and retention, and partner with app and SMS teams to keep messaging consistent across channels. You will work cross-functionally with business units, design, and analytics teams to deliver personalized, data-driven email experiences at scale.
What You'll Do:
Email Strategy
- Develop and execute lifecycle email strategies that drive acquisition, engagement, conversion, and retention
- Own the email calendar, from promotional sends to automated lifecycle journey's
- Contribute best practices and learnings with fellow team members to raise the bar for strategic delivery across the team
Campaign Execution
- Lead campaign setup, segmentation, automation, and optimization within Airship
- Manage audience targeting, triggers, and personalization logic
- Conduct discovery meetings with business units to identify and establish campaign requirements for successful campaign execution
Lifecycle & Customer Journey Optimization
- Design end-to-end email journeys for onboarding, abandoned cart, transactional, and win-back campaigns
- Turn customer data and campaign results into actionable insights and recommendations that optimize performance
- Continuously test and optimize using A/B and multivariate experimentation through Airship
Content & Campaign Development
- Partner with design to create on-brand creative assets
- Build and maintain reusable email templates and design systems in Airship
Performance & Analytics
- Analyze campaign performance using GA4, PowerBI, and Airship reporting
- Track open rate, CTR, CVR, deliverability, and revenue impact
- Turn performance data into concrete recommendations
Cross-Functional Collaboration
- Coordinate with app and SMS teams for consistent, well-timed messaging
- Work with business units to align email with customer needs across multiple U-Haul business lines
- Partner with business units to lead business reviews that go beyond usage metrics to demonstrate clear financial impact and strategic return
What We're Looking For:
- 3 to 6+ years of experience in email marketing, lifecycle marketing or equivalent.
- Experience designing CRM - multi-channel customer engagement strategies across two or more channels (email, mobile, SMS, web, )
- Strong data-driven storytelling skills, with the ability to translate technical concepts into clear actionable strategy
- Hands-on experience with Airship or a similar ESP (Salesforce Marketing Cloud, Braze, Iterable, Klaviyo)
- Strong HTML and CSS skills for email template builds
- Proven ability to build and optimize customer journey flows
- Experience with A/B testing and experimentation frameworks
- Strong analytical skills (GA4, reporting tools, performance tracking)
- Experience with PowerBI for reporting
- Excellent cross-functional communication skills
Nice to Have:
- Familiarity with app messaging (push notifications, in-app messages)
- Familiarity with SMS/text strategy
- Experience with multi-channel orchestration across email, app, and SMS
- Background in eCommerce, marketplaces, or high-volume consumer platforms
- Proficiency in SQL
- Experience with Databricks or another data warehouse
- Experience with PowerBI or Looker Studio
- Experience LiveClicker or a similar email personalization tool
U-Haul Offers:
- Medical insurance
- Prescription drug plans
- Dental & Vision plan with hearing care discounts
- Onsite medical clinic for team members and eligible family members
- New indoor fitness gym (Midtown Phoenix campus)
- Get Fit Gym Reimbursement Program
- Registered Dietitian Program
- WeightWatchers®
- CVS Virtual Care
- U-Haul Kids Program
- 24-Hour Nurse Line
- Wellness Program (Healthier You initiatives & challenges)
- Mindset App Reimbursement
- Pet Insurance & Wellness plans
- Career stability
- Opportunities for advancement
- Valuable on-the-job training
- Tuition Reimbursement Program
- Free online courses for personal and professional development at U-Haul University®
- 401(k) Savings Plan
- Employee Stock Ownership Plan (ESOP)
- Company-paid life insurance
- Voluntary life insurance options
- Short-Term and Long-Term Disability
- Critical Illness, Accident & Hospital Indemnity plans
- Business & business travel insurance
- MetLaw Legal Program
- MetLife Auto & Home Insurance
- LifeLock Identity Theft Protection
- Dave Ramsey's SmartDollar® Financial Wellness Program
- U-Haul Federal Credit Union
- Paid holidays, vacation, and sick time
- You Matter Employee Assistance Program (EAP)
- Discounts on cell phone plans, hotels, computers, vehicles & more
- Community involvement & volunteer opportunities
- U-Haul Mothers Program (Paid maternity leave)
#LI-SB1
U-Haul Holding Company, and its family of companies including U-Haul International, Inc. ("U-Haul"), continually strives to create a culture of health and wellness. Consistent with applicable state law, U-Haul will not hire or re-hire individuals who use nicotine products. The states in which U-Haul will decline to hire nicotine users are: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Pennsylvania, Texas, Utah, Vermont, Virginia, and Washington. U-Haul has observed this hiring practice since February 1, 2020 as part of our commitment to a healthy work environment for our team.
U-Haul is an equal opportunity employer. All applicants for employment will be considered without regard to race, color, religion, sex, national origin, physical or mental disability, veteran status, or any other basis protected by applicable federal, provincial, state or local law. Individual accommodations are available on requests for applicants taking part in all aspects of the selection process. Information obtained during this process will only be shared on a need to know basis.
