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Communications Specialist – Social Media, Marketing
Job Description:
- Design and implement a multi-channel communications and social-media marketing plan supporting the marriage-awareness technical assistance effort.
- Draft, edit, and schedule content for social media, newsletters, web pages, fact sheets, talking points, and press-ready materials.
- Translate research findings on marriage, family stability, and economic mobility into accessible messaging for diverse audiences, including TANF caseworkers and program participants.
- Manage editorial calendars, campaign timelines, and content-approval workflows in coordination with the Project Manager and the client.
- Track and report engagement metrics and campaign performance, using analytics to refine messaging and targeting.
- Collaborate with the Graphic Illustrator to ensure visual and written content are aligned and on-brand.
- Ensure all public-facing content meets Section 508 accessibility, plain-language, and federal review requirements.
- Monitor the family-policy communications landscape and recommend timely, evidence-based outreach opportunities.
Requirements:
- Demonstrated experience in strategic communications and social-media marketing, including paid and organic campaign management and analytics.
- Knowledge of the TANF program and the populations it serves, with sensitivity to messaging for low-income families.
- Familiarity with research on the social and economic benefits of marriage, with the ability to communicate it responsibly and without stigma.
- Excellent writing, editing, and storytelling skills across digital and print formats.
- Proficiency with social-media management, email-marketing, and analytics platforms.
- Understanding of plain-language and Section 508 accessibility standards.
- Bachelor's degree in communications, marketing, public relations, journalism, or a related field.
- Minimum of five years of communications and social-media marketing experience, ideally including health, human-services, or family-focused campaigns.
Benefits:
