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Sr Associate, Toy Marketing, Dolls
About the position
The Portfolio Dolls team is seeking a Sr. Marketing Associate to bring incredible properties like KPop Demon Hunters, Disney Princess, Frozen and Wicked to life with our iconic dolls. As a member of our Global Brand Team, you’ll partner closely with licensors and cross-functional teams across Mattel to create the product line, drive business strategy and develop strong marketing assets for an exciting and fast-paced portfolio.
Responsibilities
- Support team in gaining buy-in across all levels and with licensors, as well as executional commitment from internal partners to activate across key markets and key lines of business
- Contribute to development of 3 – 5 year toy product roadmaps, balancing innovation and refresh cycles
- Support the toy pricing architecture and competitive positioning decisions through market analysis and business recommendations
- Work closely with the Product Design, Packaging and Development teams to bring compelling toys to market on time and on budget, backed by Consumer Insights
- Prepare competitive analyses tracking consumer trends and brand performance to identify key opportunities in the market
- Collaborate with Associate Marketing Manager to report on toy business performance (revenue, margin, SKU productivity)
- Partner with Brand Marketing to develop storytelling for global marketing campaigns and assets
- Facilitate relationship with licensors by developing strategic communications and maintaining key planning materials to support timely decision-making
- Coordinate key product development activities, including sample requests, asset distribution and licensor meeting logistics, to support cross-functional alignment and on-time execution
- Present with confidence to drive brand strategy and products
Requirements
- 2+ years experience in marketing, preferably in product development
- Ability to comfortably collaborate with creative, engineering and manufacturing teams
- Excellent at storytelling, presentations and influencing leadership. Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel
- Ability to leverage analysis and insights to support product recommendations and distribution strategies
- Highly organized, independent and detail-oriented with strong follow-up skills
- Strong time management, planning and project execution skills
- Strong interpersonal skills with the ability to build solid collaborative relationships
Benefits
- Comprehensive benefits
- Resources to help empower a culture where every employee can reach their full potential