Virtual Assistant - Social Media, PR and Branding

Role Overview

We are looking for an Online Business Manager- Personal Brand & PR Strategist to build and amplify the personal brand of a founder/executive. The ideal candidate has experience working with individuals who have built a strong personal brand and can combine strategic thinking with hands-on execution. Operate smarter and faster.

Key Details

  • Role: Online Business Manager- Personal Brand & PR Strategist
  • Location: Remote, US
  • Working Days: Mon to Friday - 9 am to 6 pm PST (Inclusive of 1 hour break)
  • Role Type - Full-time, Contract(1099)
  • Pay Range - $18 to $24 per hour

What Will You Do?

  • Develop and execute a comprehensive personal branding strategy aligned with the individual’s goals, expertise, and target audience.
  • Manage and strengthen the individual’s presence across LinkedIn, Instagram, X, YouTube, and other relevant platforms.
  • Create and execute social media and content strategies, including content calendars, content themes, storytelling, and audience growth initiatives.
  • Identify opportunities for PR, media features, interviews, podcasts, speaking engagements, and industry events.
  • Build and maintain relationships with journalists, publications, podcast hosts, event organizers, and other relevant media stakeholders.
  • Lead PR and media outreach, including pitching stories, preparing outreach campaigns, and coordinating opportunities.
  • Develop thought-leadership opportunities that position the individual as an industry expert and credible voice.
  • Support preparation for podcasts, interviews, panels, public speaking engagements, and media appearances.
  • Translate the individual’s ideas, experiences, and expertise into engaging content and compelling narratives.
  • Track content and brand performance, identify trends, and continuously optimize the strategy.
  • Stay updated on social media trends, creator ecosystems, media opportunities, and emerging platforms
  • Work closely with the individual to understand their voice and ensure all content and communication remains authentic and consistent.
  • Take ownership of execution—from ideation and planning to outreach, coordination, publishing, and performance tracking.

What We Are Looking For

We're looking for professionals who enjoy solving business problems through systems, processes, and technology.

Required:

  • 2+ years of experience in personal branding, PR, social media, content strategy, communications, or a related fi eld.
  • Ideally, experience working directly with a founder, entrepreneur, executive, creator, or individual with a large personal brand.
  • Proven experience in PR and media outreach.
  • Strong understanding of social media strategy, content creation, and audience growth.
  • Exposure to public speaking, podcasts, interviews, thought leadership, or industry events.
  • Strong storytelling and communication skills with the ability to develop compelling narratives.
  • Excellent relationship-building and networking skills.
  • Ability to combine high-level strategy with hands-on execution.
  • Strong research, project management, and organizational skills.
  • Comfortable working in a fast-paced environment and taking complete ownership of deliverables.
  • A strong understanding of what makes content engaging, shareable, and relevant to a target audience.

What You'll Gain

  • Work directly with global founders and leadership teams.
  • Exposure to cutting-edge AI and automation tools.
  • Opportunity to lead operational transformation projects.
  • Fully remote work environment.
  • Continuous learning and upskilling opportunities.
  • High ownership and impact-driven work culture.
  • Career progression into Operations Leadership, Chief of Staff , Business Systems Consultant, or Automation-focused roles.

Pay: $18.00 - $24.00 per hour

Expected hours: 40.0 per week

Benefits:

  • Referral program

Application Question(s):

  • What is your current last/drawn salary?

Experience:

  • Personal Brand & PR Strategist: 2 years (Required)

Location:

  • United States (Required)

Work Location: Remote

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...

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