Title: Social Media Specialist

Location: United States

Department: 04-Marketing

Job Description:

The Good and the Beautiful is looking for a motivated individual to help the marketing team manage their social media outlets.

JOB DESCRIPTION

The Social Media Specialist supports the Senior Social Media Manager in executing The Good and the Beautiful’s day-to-day social media presence across Facebook, Instagram, Pinterest, TikTok, and other relevant platforms. This role creates and prepares content, coordinates campaign activities, monitors performance, researches emerging trends, and maintains organized reporting and content libraries.

The Social Media Specialist also supports the Senior Influencer & Affiliate Marketing Manager with creator research, campaign coordination, product fulfillment, content tracking, and gifting initiatives.

This position contributes to a positive morale among the Marketing Team and throughout the Company. This position will be responsible for ensuring accuracy and timeliness across all assigned job functions.

Essential Functions

Social Media

1. Use social media marketing tools to create and maintain an active, consistent, and on-brand presence across the company’s social media platforms.
2. Create and prepare posts, reels, stories, and content across social platforms according to the content calendar, for review and publishing by the Senior Social Media Manager.
3. Manage the day-to-day operations of social media campaigns, coordinating content creation, editing, reviews, and approvals.
4. Collaborate with the marketing team to develop and execute social media campaigns that support broader marketing goals, product launches, and promotional initiatives.
5. Partner with the Senior Social Media Manager to develop and maintain a strategic content calendar and consistent posting schedule.
6. Review the company’s social media strategy and relevant portions of the digital marketing plan, identify weaknesses or opportunities, and recommend improvements.
7. Research social media trends, competitor activity, audience behavior, emerging tools, and platform updates; communicate relevant opportunities or risks to management.
8. Conduct competitor analysis to benchmark performance and identify opportunities for differentiation.
9. Assist the Senior Social Media manager in establishing key performance indicators for social media campaigns, including engagement, reach, audience growth, traffic, and conversions, and evaluate campaign performance against those benchmarks.
10. Track and compile performance data across platforms, flagging notable trends, changes, concerns, or opportunities for the Senior Social Media Manager.
11. Coordinate with the Marketing Analyst to prepare organized monthly reports for the Senior Social Media Manager and company leadership that summarize performance, analyze results, and recommend opportunities for optimization.
12. Monitor published content for brand alignment and performance, escalating concerns or opportunities as appropriate.
13. Organize, tag, and maintain social and creator content within the company’s media libraries for easy access and future use.
14. Provide administrative and organizational support for social media campaigns and day-to-day execution.

Influencer and Creator Support

1. Assist the Senior Influencer Marketing Manager with creator research, outreach tracking, campaign coordination, and content monitoring.
2. Support campaign setup and execution in GRIN, including creating campaigns, organizing creator information, uploading deliverables, maintaining campaign details, and tracking participation.
3. Place and coordinate product orders for influencer campaigns, creator seeding, gifting initiatives, and social media activations, ensuring creators receive the correct products and quantities.
4. Maintain accurate records of creator gifts and product shipments, including order status and delivery confirmation.
5. Coordinate with warehouse employees or other Marketing employees to prepare, package, and ship creator gifts for birthdays, milestones, celebrations, and relationship-building initiatives.
6. Monitor GRIN’s Media Library for newly published creator content and flag content that is inappropriate, off-brand, high-performing, or potentially valuable for paid advertising.
7. Monitor creator content for brand alignment and campaign compliance, escalating potential issues to the Senior Influencer Marketing Manager or Senior Social Media Manager.
8. Identify and catalog high-performing creator content for potential reuse across organic social media, paid advertising, email, website, and other marketing channels.
9. Coordinate requests for paid usage or advertising rights for strong creator content as directed.

Competencies

1. Social Media Knowledge: Working knowledge of major social media platforms, publishing practices, content formats, audience engagement, and performance metrics.
2. Content Creation: Ability to write engaging, on-brand copy and create or edit basic graphics and short-form video content.
3. Brand Alignment: Strong understanding of how to maintain a consistent brand voice, visual identity, and mission across platforms and content types.
4. Communication and Collaboration: Clear written and verbal communication skills and the ability to work effectively with managers, designers, writers, creators, and other team members.
5. Organization and Analysis: Strong attention to detail, time management, and the ability to manage multiple deadlines, maintain accurate records, interpret basic performance data, and identify meaningful trends.
6. Adaptability: Curiosity and initiative in learning new platforms, tools, trends, and social media best practices.

Supervisory Responsibility

This position has no direct reports but collaborates with team members in the Marketing, Customer Experience, Graphics, and Customer Support departments.

Work Environment

This position works in a home office setting.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to use hands to finger, handle or feel; reach with hands and arms; and talk or hear. The employee frequently is required to stand, sit and walk. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Position Type and Expected Hours of Work

This is a full-time position. Days and hours of work are between Monday through

Saturday. Expected hours: 37–40 per week.

Required Education and Experience

1. Preferred Bachelor's degree in Marketing, Communications, or related field preferred.
2. Two or more years of professional experience in social media marketing, content creation, digital marketing, or a related field preferred.
3. Experience with The Good and the Beautiful is highly preferred.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

We are excited to be part of a growing company. This growth provides opportunities to all of our employees and in turn our mission, and expansion provides opportunities to our client base. It is important to note that this position can only be offered to individuals residing in the following states: AZ, FL, GA, ID, KY, MI, MN, MS, OH, OK, PA, SC, TN, TX, UT, VA.

Please note: We participate in E-Verify; this program verifies workers are authorized to work in the United States.