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North America Sodastream Consumer and Shopper Insights Manager
About the position
SodaStream is seeking a dynamic Consumer and Shopper Insights leader to join our North America marketing team. This role is responsible for identifying, enabling, and optimizing growth for SodaStream North America by partnering with business leaders to develop commercial strategies based on a deep understanding of consumers, the category, competition, and business models. The position will leverage and adopt global insights capabilities, develop innovative ways of trend spotting, and fuel demand generation and growth strategies. The role requires close collaboration within a matrix environment with NA CMO, NA SLT, and Insights leaders across geographies/global teams to import learnings to the North America SodaStream business. A key responsibility is to develop and manage the insights team, including two direct reports, ensuring consistency, learning, capability building, and supporting the leadership team through data-based decision-making. The role will partner with the marketing team on crafting Annual Operating Plans (AOP) and strategic plans that are consumer-centric and support growth ambitions.
Responsibilities
- Define and lead the long-term (Strategic Plan/AOP) consumer and category growth agenda with a multi-year learning plan to produce actionable insights that foster growth in line with the ambition.
- Drive a consumer-centric culture across the organization to ensure consumer centricity in commercial plans and business planning.
- Understand all drivers of brand growth and translate insights and analytics into strategies that will deliver penetration growth, consumer lifetime value, innovation, profitability, and market share gains.
- Enable the business to develop commercial unlocks based on deep consumer/category understanding by leading consumer and shopper research activities.
- Lead creative content insights generation and testing and partner with marketing teams to ensure creative briefs are based on insights and reflect consumer tensions and brand personality.
- Lead the definition and deployment of insight programs to validate communications and innovation plans via ADA.
- Enable quick, agile innovation thinking based on consumer and category understanding.
- Develop capability to drive business and market intelligence based on latest industry trends and emerging technologies.
- Partner across functions and geographies to unlock category growth and act as the voice of the North American consumer.
- Mentor, coach and develop 2 direct reports while fostering a culture of continuous learning and innovation.
Requirements
- Bachelor's Degree in a relevant field required
- 7-10 years of proven functional experience in Insights, Consumer Research, Analytics, and Strategy.
- Proven expertise in both qualitative and quantitative consumer research techniques.
- Strategic mindset with the ability to integrate consumer insights into broader business strategies driving long-term growth and competitive advantage.
- Exceptional communication and influencing skills, with the ability to tell a story, synthesize and convey key messages, and present to diverse senior audiences.
- Critical thinking and problem-solving abilities with a strong analytical mindset and capability to handle large datasets.
- High commercial savviness with the ability to partner with senior leaders in strategic decision making.
- Proven leadership experience, including mentoring and developing team members.
- Ability to adapt quickly in a dynamic, rapidly changing environment.
- A collaborative team player who takes personal accountability for results and performance.
Nice-to-haves
- Master’s Degree in a relevant field; MBA or MS will be a strong plus.
Benefits
- Paid parental leave
- vacation
- sick
- bereavement
- Medical
- Dental
- Vision
- Disability
- Health
- Dependent Care Reimbursement Accounts
- Employee Assistance Program (EAP)
- Insurance (Accident, Group Legal, Life)
- Defined Contribution Retirement Plan
