HubSpot Marketing Specialist- *HubSpot Experience Required*

Summary of Position:

Seeking a HubSpot Marketing Specialist to help develop, launch and manage various types of sales and marketing campaigns, workflows, marketing automation, and lead management programs utilizing the HubSpot platform. Serve as core member of the Renewal Team.

Desired Skills & Experience:

  • Ability to create automated, multimedia marketing workflows within HubSpot designed to optimize conversion and renewal rates
  • Understanding of marketing funnel KPI’s and how they impact conversion and unit sales; build HubSpot dashboards to track
  • Leverage available customer-level data to drive various segmentation schemas to create greater personalization and relevancy with HubSpot campaigns
  • Experience with lead management strategies that optimize conversion (lead-scoring, lead prioritization, etc.) and build appropriate HubSpot workflows
  • Understanding of marketing retargeting programs and strategies
  • Ability to design integrated marketing programs and HubSpot workflows that leverage landing pages, PURLs, SMS and Digital Display as complements to other media
  • Experience building email templates that incorporate animation and other user engagement techniques
  • Understanding of marketing attribution methodologies and ability to design attribution dashboards
  • Ability to leverage marketing campaign analytics to suggest new testing schemas
  • Familiarity with utilizing both internal and third-party customer/lead lists
  • Utilize a “Test-Measure-Adjust” marketing approach to drive continuous improvement
  • Build (over time) a comprehensive understanding of the home warranty lifecycle; understanding of key lifecycle financial levers
  • Serve as Marketing’s liaison with IT and HubSpot Support.

Key Responsibilities:

  • Campaign Set-up, Design & Execution:
  • Create automated HubSpot workflows that operationalize renewal strategies and optimize funnel metrics and sales yield
  • Leverage customer and company data to create emails. Landing pages and digital customer journeys that increase relevancy and drive desired KPIs.
  • Design and automate email templates that achieve success rates of desired funnel KPI’s and accuracy of personalization tokens
  • Design lead prioritization / lead scoring schemas that optimize lead management
  • Track success rates on campaigns at all stages of the customer journey (bounce rates, open rates, click-through, callback, appointment bookings, renewals, etc.)
  • Balance workflow automation with flexibility and accuracy, while proactively monitoring performance to quickly identify and resolve errors
  • Ensure cross-functional alignment by partnering with other sales and marketing stakeholders to gain insight into customer journey touchpoint
  • Make recommendations on enhancements to improve success rates of campaigns

Data, Analytics & Reporting

  • Leverage data insights to create new marketing opportunities and enhance existing ones
  • Develop HubSpot dashboards that track key performance indicators and provide meaningful insight into campaign performance
  • Maintain data integrity within HubSpot; incorporate a “do no harm” philosophy with respect to customer / data structure and retention

Preferred HubSpot Certifications

  • Inbound Marketing Optimization
  • Inbound Sales
  • Inbound Marketing Optimization
  • Digital Marketing
  • Social Media Marketing

Pay: $70,000.00 - $85,000.00 per year

Benefits:

  • 401(k)
  • 401(k) matching
  • Employee assistance program
  • Health insurance
  • Paid time off
  • Retirement plan

Work Location: Remote

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...

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