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GTM Manager, Media Strategy – Execution
Job Description:
- Translate HCP and DTC media strategy into quarterly and in-market activation plans, workplans, deliverables, owners, and timelines.
- Drive launch and rollout plans for new capabilities, sponsorships, and packages, identifying dependencies, risks, and decision points.
- Coordinate cross-functional launch readiness across Sales, Product, Analytics, Marketing, Legal, Client Success, and Revenue Operations.
- Support high-priority pitches, RFPs, agency conversations, and strategic client opportunities with tailored narratives, solution recommendations, and commercial materials.
- Turn capabilities and performance evidence into differentiated value propositions and commercially relevant proof points.
- Monitor competitor activity, pharmaceutical industry trends, agency behavior, and market feedback to inform messaging and GTM tactics.
- Own and maintain sales enablement materials, including one-pagers, solution narratives, FAQs, talk tracks, and collateral processes.
- Translate sponsorship capabilities, product updates, measurement approaches, and strategic positioning into clear stories for pharmaceutical brands and agencies.
- Coordinate internal training sessions, launch briefings, and written follow-ups.
- Identify recurring questions, objections, and enablement gaps, then prioritize updates to tools and training.
- Maintain an approved source of truth for commercial materials and communicate meaningful updates to the field.
- Establish feedback loops with Sales and cross-functional partners.
- Capture post-launch, win/loss, customer, and field learnings and translate them into recommendations.
- Create repeatable launch, enablement, RFP, and commercialization frameworks to improve speed, consistency, and scalability.
Requirements:
- A bachelor’s degree is required; business, marketing, media, healthcare, or a related field is preferred.
- 5–8 years of experience in go-to-market, product marketing, sales enablement, commercialization, media strategy, integrated marketing, or a related field.
- Experience in pharmaceutical or healthcare media, life sciences marketing, digital health, healthcare advertising, or an adjacent environment strongly preferred.
- Demonstrated experience supporting product or feature launches and coordinating cross-functional GTM execution.
- Experience developing positioning, sales collateral, value propositions, launch materials, training, or other commercial enablement programs.
- Strong understanding of digital media and omnichannel marketing concepts, including HCP and/or DTC activation, audience strategy, measurement, and agency buying dynamics.
- Comfort working with packaging, rate cards, and commercial frameworks, with the ability to translate strategic direction into clear field guidance.
- Excellent written, presentation, and verbal communication skills, with the ability to simplify complex concepts for internal and external audiences.
- Strong project management, prioritization, and stakeholder-coordination skills, with the ability to drive work from strategy through launch and iteration without direct authority.
- Compliance with all Company safety and security policies and procedures.
- Ability to work in the United States, as the posting is designated Remote USA.
Benefits:
- Annual cash bonuses or commission
- Annual equity grants
- Medical, dental, and vision insurance
- 401(k) with a company match
- Employee Stock Purchase Plan (ESPP)
- Unlimited vacation
- 13 paid holidays
- 72 hours of sick leave
- Mental wellness programs
- Financial wellness programs
- Fertility benefits
- Generous parental leave
- Pet insurance
- Supplemental life insurance for you and your dependents
- Company-paid short-term and long-term disability
- Reasonable accommodations for candidates with disabilities
