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Confluent - Product Manager, Growth Marketer

November 3, 2026

Introduction Confluent, an IBM company, is pioneering a new category of data infrastructure: a cloud-native data streaming platform that connects and processes data in real time across applications, databases, and systems. As part of IBM Software, we share a commitment to innovation, curiosity, and continuous learning. We believe diverse perspectives and authentic collaboration help us earn our customers’ love. We work as One Team across functions, assume positive intent, and aim to create an inclusive environment where everyone can do their best work and grow. Your Role And Responsibilities About the Role At Confluent, growth continues beyond signup. We’re building a product-led growth engine that helps technical users reach first value, build sustained usage, adopt additional products, and connect with expert or sales-assisted support at the right moment. We’re looking for a Growth Marketing Manager to own that growth and expansion journey. This individual-contributor role sits in Confluent’s R&D Product Department, so you’ll work with both fellow Growth Marketers and Growth Product Managers. You’ll define strategy, lead experimentation, and help customers onboard and adopt multiple products. What You’ll Do <ul><li>Own growth & expansion concepts within growth marketing, including email and nurture programs, across onboarding, activation, adoption, re-engagement, and reactivation.</li><li>Own expansion campaigns that drive multi-product adoption: help existing customers adopt additional products, deepen usage across the platform, and grow their footprint.</li><li>Build segmentation and personalization from product usage, account context, and lifecycle stage, working with Product, Marketing, and Data Science.</li><li>Run a prioritized experimentation roadmap: form hypotheses, define test designs and success metrics, interpret results, and decide what to scale, stop, or change.</li><li>Work with Product so lifecycle communications and in-product experiences feel like one customer journey.</li><li>Explore with Product how AI can create new value for customers using Confluent, and use AI to speed up research, analysis, and program execution.</li><li>Build reusable playbooks, measurement standards, and operating processes for lifecycle and expansion marketing.</li><li>Where it makes sense, partner with Developer Relations, Community, and Education to drive further product adoption </li></ul>Preferred Education Master's Degree Required Technical And Professional Expertise What we’re looking for: <ul><li>4+ years of experience marketing to a technical or developer audience is strongly preferred; especially in growth marketing, lifecycle, product-led growth, or related B2B SaaS marketing</li><li>Strong written communication: you can translate technical product value into a clear, credible message for a technical user.</li><li>Demonstrated growth marketing craft: you’ve found a growth opportunity, formed a hypothesis, shipped an experiment, measured the result, and scaled or stopped the program based on evidence. You move from ambiguity to a clear hypothesis, a shipped</li><li>test, and a decision.</li><li>Experience owning lifecycle programs across onboarding, activation, adoption, re-engagement, or reactivation, with segmentation, behavioral triggers, customer journeys, and a lifecycle or marketing-automation platform.</li><li>Understanding of usage-based growth, multi-product adoption, expansion, cross-sell, attach, or other ways customers grow after initial conversion.</li><li>Comfortable defining strategy and partnering with Marketing Operations to build and ship programs; you stay close enough to execution to write strong briefs, QA the experience, and decide from the results.</li><li>Track record working across Product, Data Science, Product Marketing, Sales, Customer Success, and Marketing Operations where ownership is distributed.</li><li>Hands-on with AI in your own work, and curious about how it can create value for customers and for the team. </li></ul>Preferred Technical And Professional Experience Nice to have: <ul><li>Experience in developer tools, cloud infrastructure, data platforms, databases, open source, or technical SaaS.</li><li>Experience with product-qualified leads or accounts, product-qualified expansion, or usage-based sales motions.</li><li>Experience with content marketing, or working with a content team.</li><li>Familiarity with Marketo or an equivalent lifecycle platform, and with Amplitude or equivalent product analytics tools.</li></ul>

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...