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Senior Paid Social Ads Manager
Location: Remote
Reports to: VP
Employment Type: Full-Time
Role Overview
Join JUICE as a Senior Paid Social Ads Manager and lead high-impact advertising strategies for a
portfolio of exciting brands. In this role, you will own the strategic direction, execution, and
performance of paid social campaigns across platforms such as Meta and TikTok. You will work
closely with Client Success Managers and cross-functional teams to develop full-funnel growth
strategies that drive measurable results. As a senior member of the team, you will also help
mentor junior team members, contribute to strategic planning, and ensure that campaigns are
optimized for scalable and efficient growth. This role requires a highly analytical and strategic
thinker who thrives in a fast-paced agency environment and is passionate about helping brands
grow through data-driven advertising.
What You’ll Do
Strategic Leadership
● Own the strategy, execution, and performance of a portfolio of paid social accounts
across platforms such as Meta and TikTok.
● Develop and lead comprehensive paid social strategies aligned with client business
objectives and growth targets.
● Design full-funnel acquisition strategies that optimize for awareness, engagement,
conversion, and lifetime value.
● Identify opportunities to scale campaigns while maintaining strong ROI and efficient CAC.
Campaign Management & Optimization
● Oversee the creation, execution, and optimization of paid social campaigns.
● Lead testing strategies across creative, audiences, messaging, and funnel stages to
continuously improve performance.
● Manage advertising budgets and allocate spend strategically to maximize efficiency and
results.
● Ensure campaigns adhere to best practices across tracking, attribution, and
measurement.
Data Analysis & Performance Reporting
● Analyze campaign performance data to identify trends, opportunities, and areas forimprovement.
● Translate performance insights into clear strategic recommendations for internal teams
and clients.
● Develop reporting frameworks and dashboards to track key performance indicators and
communicate results.
Collaboration & Client Strategy
● Work closely with Client Success Managers to align advertising strategy with broader
client growth initiatives.
● Provide strategic input into marketing funnels with a strong understanding of LTV, CAC,
and revenue-driven performance metrics.
● Communicate campaign strategy, performance insights, and optimization
recommendations clearly to internal stakeholders.
Leadership & Mentorship
● Mentor and support junior paid media team members, sharing best practices and
strategic insights.
● Contribute to internal processes, frameworks, and testing methodologies that improve
team performance.
● Help elevate the agency’s paid social expertise through experimentation, documentation,
and knowledge sharing.
Industry Expertise
● Stay ahead of industry trends, platform updates, and emerging advertising strategies.
● Continuously test and implement new tools, technologies, and methodologies to improve
campaign performance.
What You’ll Need to Succeed
● 5+ years of paid social advertising experience, ideally managing large-scale Meta and
TikTok campaigns.
● 3+ years of agency experience preferred.
● Proven experience owning paid social strategy and driving measurable growth for
multiple clients.
● Strong understanding of full-funnel performance marketing, attribution models, and data
analysis.
● Expertise in developing, testing, and optimizing high-converting ad creative and copy.
● Experience managing advertising budgets and scaling campaigns profitably.
● Strong written and verbal communication skills with the ability to translate complex data
into actionable insights.
● Demonstrated ability to mentor junior team members and contribute to team
development.
● Highly proactive, analytical, and results-oriented mindset.
● Passion for helping businesses grow through performance marketing.
What You’ll Find Here
● Competitive salary based on experience level
● Health benefits
● Unlimited PTO
● Fully remote work
● A fast-moving, collaborative environment focused on growth and impact
JUICE provides equal opportunities to all employees and applicants for employment and prohibits
discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristics protected by federal, state, or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
