Principal Product Manager, Ads Search - Retail Lead

About the position

The AI Monetization Product Team at Microsoft is responsible for building and scaling advertising, commerce, and revenue-generating experiences across Microsoft's AI and consumer ecosystem. We partner closely with Engineering, Design, Data Science, Research, Sales, and Business teams to develop products that help advertisers connect with customers while creating meaningful value for consumers. We are hiring multiple Principal Product Managers, to help shape the future of advertising and monetization experiences. Depending on background and expertise, candidates may focus on one of two areas: Advertising Platform & Systems: Building the foundational services, infrastructure, data systems, experimentation frameworks, and platform capabilities that power scalable advertising products. Consumer Advertising Experiences: Building intuitive, engaging, and AI-powered search, discovery, shopping, and advertising experiences that connect consumers with relevant products and services. In either area, you will define product vision, influence strategy, and collaborate across engineering, design, data science, and business teams to deliver impactful solutions for advertisers and consumers. Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

Responsibilities

  • Define and drive product strategy, vision, and roadmap for key advertising and monetization investments.
  • Partner with Engineering, Design, Data Science, Research, and Product Marketing to deliver customer-focused solutions.
  • Use customer insights, experimentation, and data-driven decision-making to prioritize investments and measure success.
  • Navigate ambiguity, influence across organizational boundaries, and build alignment among stakeholders.
  • Evaluate emerging trends in digital advertising, retail media, commerce, AI, and machine learning to identify new growth opportunities.
  • Communicate product vision, strategy, and results to senior leaders and cross-functional partners.
  • Define requirements for advertising infrastructure, services, APIs, ranking systems, measurement capabilities, experimentation platforms, and monetization systems.
  • Drive investments that improve scalability, reliability, performance, and operational efficiency across the advertising ecosystem.
  • Partner closely with engineering teams on architecture, platform strategy, and long-term technical roadmaps.
  • Lead initiatives that improve search, discovery, shopping, and purchase-related user journeys through innovative advertising experiences.
  • Partner with design and research teams to deliver intuitive, relevant, and engaging consumer experiences.
  • Drive improvements in user engagement, advertiser performance, and customer satisfaction through AI-powered recommendations and personalization.

Requirements

  • Bachelor's Degree AND 8+ years experience in product management including experience advertising in retail or consumer products OR equivalent experience.
  • Experience owning product strategy, roadmap development, and execution for complex products or platforms.
  • Experience using data, experimentation, and customer insights to drive decision-making.
  • Experience building and scaling advertising, commerce, search, marketplace, recommendation, or consumer products.
  • Experience leading products from concept through launch and long-term growth.
  • Experience improving product, customer, or business metrics through experimentation and optimization.
  • Experience building products leveraging machine learning, recommendation systems, ranking technologies, generative AI, or large language models.
  • Experience building large-scale services, platforms, APIs, data systems, infrastructure, experimentation frameworks, or monetization technologies.
  • Technical depth and ability to partner effectively with engineering teams on architecture and platform investments.
  • Working knowledge of SQL and programming languages such as Python or JavaScript.
  • Experience building consumer-facing experiences in search, discovery, shopping, advertising, or e-commerce.
  • Strong customer obsession and expertise in UX, customer journeys, personalization, and engagement strategies.
  • Experience partnering closely with design, user research, and customer insight teams.

Nice-to-haves

  • Bachelor's Degree AND 12+ years of experience in Product Management, Program Management, Software Development, or a related field.

Benefits

  • Certain roles may be eligible for benefits and other compensation.
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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...

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