Lead Consumer Marketing Specialist

Job Description:

  • Partner with the Marketing Manager on execution planning, quarterly goal-setting, and strategy
  • Drive consumer engagement, shop traffic, and business KPIs
  • Collaborate with Product and internal and external partner teams on co-branded consumer marketing materials
  • Develop, maintain, and distribute marketing assets and toolkits for partners and RepairPal Certified shops
  • Write and publish consumer-facing content across blog, email, print, social, and web channels
  • Build, manage, and optimize data-driven HubSpot email campaigns using segmentation, automation, A/B testing, and reporting
  • Monitor and report campaign effectiveness
  • Use performance data to refine strategies and improve results across channels
  • Track marketing trends, automotive industry developments, and the competitive landscape

Requirements:

  • 4+ years of experience in digital marketing, focused on consumer-facing campaigns, performance measurement, and deadline-driven execution
  • SaaS background preferred
  • Ability to develop effective B2C marketing strategies and compelling consumer-focused content
  • Exceptional writing, storytelling, and communication skills
  • Experience producing brand-aligned, multi-channel content and adapting tone and style for different audiences
  • Basic visual design skills
  • Proficiency in HubSpot for email marketing, automation, list segmentation, CRM management, and reporting
  • Strong computer skills, including Google Suite, Salesforce, and related marketing tools
  • Understanding of email, social media, SEO, CTAs, customer journey mapping, and channel-appropriate content
  • Ability to balance strategy and execution, collaborate with stakeholders, and adapt based on feedback
  • Highly organized and detail-oriented; able to manage multiple projects independently in a remote work environment
  • Background in or enthusiasm for the automotive industry and automotive technology is a plus
  • Portfolio showcasing professionally executed marketing materials, including published work for real brands with measurable audience engagement and business impact
  • Ability to travel up to 30% of the time

Benefits:

  • Full medical, vision, and dental effective the first day
  • 15 days PTO, increasing with 2+ years of tenure
  • 12 paid holidays plus one floating holiday
  • Up to 14 weeks of parental leave
  • Monthly wellness subsidy
  • Work from home reimbursement
  • Flexible spending account
  • 401(k) retirement savings plan
  • Employee stock purchase plan
  • Benefits may also be offered
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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...

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